A Day at Dilli Haat INA: Where Culture Meets Content Creation | My Digital Marketing College Field Trip Experience

“Dilli Haat INA isn’t just a market; it’s a microcosm of India.”

Ever been to a place where every corner bursts with colour, every stall tells a story, and every moment feels content-worthy? That’s exactly what Dilli Haat INA was for me, not just a market, but a full-blown experience. As a digital marketing student, I recently had the opportunity to visit this vibrant cultural hub on a college field trip. It turned out to be one of the most creatively fulfilling and enjoyable days I’ve had in a long time.

This blog is not just a recap, but it’s a complete guide to what makes Dilli Haat a must-visit for creators, marketers, and anyone who appreciates culture, craft, and street food. So whether you’re planning a visit or just curious, buckle up for a colourful ride through our day at Dilli Haat.

What is Dilli Haat INA?

Located in the heart of South Delhi, right next to the INA Metro Station, Dilli Haat INA is not your average market. It’s an open-air food and craft bazaar, created by the Delhi Tourism and Transportation Development Corporation (DTTDC), and modelled like a traditional village market or haat.

But here’s the twist: it’s a rotating cultural gallery. Artisans and vendors from across India — from Nagaland to Kashmir, Gujarat to Odisha come here for fixed time slots to showcase and sell their local crafts, textiles, jewellery, and food.

It’s the kind of place where you can shop for handwoven Pashmina, eat momos straight from the Northeast, sip on Kashmiri Kahwa, and watch a live Rajasthani puppet show, all in one afternoon.

Why Dilli Haat is a Paradise for Content Creators

As soon as we stepped inside, it was like walking into a Pinterest board of Indian culture. From the colourful stalls and hand-painted umbrellas to the intricate mirror work on lehengas and embroidered bags, every element begged to be captured.

For content creators, especially digital marketers like us who understand the value of visual storytelling, this place was a goldmine. Every frame was Instagram worthy, every stall holder had a story to tell, and every bite was ready for a perfect food close-up.

Trending Content Ideas We Captured:

• Slow-motion walkthroughs of craft stalls
• Interview snippets with artisans
• Food reaction reels (yes, there were spicy tears and satisfied sighs)
• Outfit shots with handmade accessories
• Aesthetic pan shots of decorative items and murals

Our Day at Dilli Haat: A Memory Lane of Laughs, Learning, and Lots of Content

Arriving with Cameras and Curiosity

The day began with excitement buzzing through our group as we got off our traveller bus. Phones charged, reels ideas ready, and eyes wide open searching for photogenic spots, we entered Dilli Haat with a mix of curiosity and purpose. Our professors encouraged us to explore freely and interact, reminding us: “Don’t just create content. Create stories.”

Meeting the Artisans Behind the Crafts

One of the highlights was interacting with the vendors. These weren’t your everyday shopkeepers; they were skilled artisans, some of whom had travelled thousands of kilometres to be there. We spoke to a woman from Manipur selling bamboo jewellery, a Kashmiri uncle showcasing intricate walnut wood carvings, and a group of Rajasthani puppeteers.

Each interaction taught us how stories sell when they are deeply rooted in emotions. Their passion was their pitch. Their heritage was their brand. And we were in awe.

Pro tip: Always ask for permission before filming. Most artisans are more than happy to be featured if you approach them respectfully.

Capturing the Chaos and Charm

Our phones worked overtime as we filmed everything, the bustling pathways, the indie music playing in the background, the smell of incense and fried snacks in the air. Some of us used phone holders, some stuck to handheld shots, but we all found magic in the details.

We noticed that natural lighting, vibrant textiles, and candid moments made for the best reels. We also experimented with trending audio and transitions, a little B-roll here, a voiceover there.

Lunch Break = Food Content Goldmine

No Dilli Haat visit is complete without gorging on its iconic food court. Representing cuisines from different Indian states, the food stalls are a foodie’s paradise.

Some of our favourites:

• Meghalaya’s Momos
• Punjab’s chole bhature
• Bengal’s fish cutlet
• Kashmir’s kahwa and rogan josh
• Assamese pitha and tea

Of course, it wasn’t just about eating; it was about chatting, bonding and creating drool-worthy content. We filmed steam rising from momos, cheesy slow-mos of jalebi, and “first bite” reactions for our food vlogs. A few of us even created regional food reels, highly relatable and super shareable.

Chilling on the Lawns and Laughing Over Drafts

After hours of shooting, talking, and shopping, we crashed on the grassy lawns near the amphitheatre. Some of us were editing on-spot, some reviewing footage, while others just lay back soaking in the sun. We shared laughs over bloopers, awkward angles, and that one time when my friends took a candid, funny photo of me and went rolling down the ground laughing, watching it (we’ve all been there).

It felt like more than a college trip; it was a memory being made, not just content.

What I Learned as a Digital Marketing Student

Besides the fun, this trip was a masterclass in real-world content marketing:

✨ Storytelling > Selling

The artisans didn’t just sell products. They sold stories, tradition, emotion, and we were hooked.

📲 Content is Everywhere

A street mural, a smile, the sizzle of a tandoor, if your eyes are open, you’ll find content waiting to be captured.

🎯 Audience Insight

We asked ourselves: Would Gen-Z relate to this reel? Would this stall do well on Instagram, Pinterest or Snapchat? This kind of thinking is essential for modern marketers.

💬 Engagement is Key

Some creators in our group went live, others posted poll stickers asking followers which state’s food we should try. It wasn’t just posting, it was interacting, in real time.

Tips If You’re Visiting Dilli Haat as a Creator

1. Carry a tripod or phone holder– Helps stabilise your content on the go
2. Keep your phone charged (power banks are a must!)
3. Go early – Lesser crowds, better lighting
4. Talk to the vendors – Their stories are priceless
5. Respect the space – Ask before filming or photographing people
6. Use location tags and relevant hashtags – #DilliHaat #CraftCulture #DesiVibes

Final Thoughts: A Day Spent Well

Looking back, this field trip wasn’t just about assignments or grades. It was a lesson in human connection, culture, and creativity. It was about seeing marketing not just as promotion, but as emotion, expression, and engagement.

We came back with content, yes. But also with conversations, smiles, and a new lens to view storytelling.

Dilli Haat INA gave us more than an experience; it gave us a canvas. And we painted it with stories, laughter, learning, and lots of enthusiasm.

📍Quick Info About Dilli Haat INA:

• Location: Opposite INA Market, Aurobindo Marg, New Delhi
• Timings: 10:30 AM to 10 PM (Open all days)
• Entry Fee: ₹30 (Indians), ₹100 (Foreigners)
• Nearest Metro: INA Station (Yellow & Pink Line)

If you’re a creator, marketer, or just a curious soul — don’t miss this Delhi gem. And if you’re heading there soon, may your reels go viral and your shopping bags be full 😉.

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